Sephora and Starbucks’ exemplary mobile gifting experiences are results of the retailers’ mastery of customer-facing strategies such as discoverability, wide range of payment options and ...

Best Buy, Walgreens and Sephora are only a few of the brands with campaigns this year that are betting big on loyalty as the centerpiece of their mobile strategies. From integrating social media ...

Sephora previewed the 2016 birthday gift for members of its Beauty Insider rewards program on Snapchat yesterday, driving further interest in loyalty memberships. The beauty giant is drumming up New ...