Skittles has long allowed us to "taste the rainbow" with its colorful ... drinks come in four flavors- Original, Wild Berry, Sour, and Tropical. These are not carbonated, but rather more like ...

To revive momentum for its core business, Skittles needed to bring salience and appeal back to its basic product proposition. We rekindled the love by leaning into years of "hate" around the flavor ...

Rita's is giving away free 6-ounce servings of Italian Ice in the customer's choice of flavors on March 20 to celebrate the first day of spring. The chain expects to give away about 1 million cups of ...

A new bill being proposed in Florida could ban Skittles and other treats containing certain chemical additives. State Senator Jonathan Martin introduced Senate Bill 560 last week, according to ...

Drive a 5% lift in $ sales for Skittles core items, YoY Key to protecting the brand's largest source of $ volume, and ensuring sustainable growth for the long-term. A 5% lift would represent a ...