Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior ...

Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share ...

In the past, polished, high-budget marketing campaigns ruled the social media landscape. Today, authenticity is king. The hypercurated, flawless aesthetic of traditional advertising is being ...

s official Instagram, Twitter and Facebook pages. This is a part of Marvel's ramped up social media marketing to drive sales for Age of Ultron, which is in currently in theaters abroad. Other content ...

Whether it’s a print ad design, mass customization, or a social media campaign, a marketing asset should effectively communicate a company’s core value proposition. For example, Walmart (WMT ...