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The cost increases are part of a series of new company-wide strategies - called "Back to Starbucks" - initiated by Starbucks CEO Brian Niccol, who took over leadership of the company in ...
CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.
Coffee prices were spiking even before massive tariffs on the world's top producer took effect. They're up 14.5% from a year ago.
Although Starbucks prices have gone up at a rate higher than inflation more broadly, Finance Buzz says that its price increases were not as high as competitors. The report says that ...