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Throughout the 1980s, when lager brewers were spending millions on ever more lavish TV advertising campaigns, one brand pursued an altogether different route. It religiously eschewed the bright lights ...

Stella Artois is gearing up for a promotion-heavy summer with its ?Host One to Remember? campaign, which seeks to honor the brand?s legacy and future. The beer marketer is encouraging fans to make ...

As for specific beer varieties that fall under the lager label, many helles ... to fame wrapped up in pilsner production, such as Stella Artois, Carlsberg, Labatt Blue, and Bitburger — while ...

National Beer Day is an unofficial holiday every April 7 that commemorates the day in 1933 when the Cullen-Harrison Act that ...

Worldwide beer brand Stella Artois has launched an augmented reality bar guide application. Le Bar Guide is a 3D augmented reality iPhone application that lets consumers search for bars nearby via ZIP ...