LeBron James is Kenough. The Los Angeles Lakers superstar was announced as the first male athlete to be a "Kenbassador" ...

LeBron James is teaming up with Barbie and Ken. But like all deals involving the NBA superstar, it won’t come cheap. On ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

LeBron James is enjoying another memorable moment in his career. The latest honor for the NBA superstar comes from Barbie manufacturer Mattel, who announced that they have created the first-ever ...

We might be getting an answer to these (unanswerable) questions as Mattel — the company behind the world-famous Barbie doll ...

On Instagram, Barbie unveiled the Lebron James doll which features the NBA Superstar in a blue and white varsity jacket, a ...

LeBron James was like a kid on Christmas morning when he saw his Kenbassador doll for the first time. Here's what he had to ...

LeBron James just made his boldest crossover yet-and no, it's not a sneaker collab or another Looney Tunes movie. The Los ...

LeBron James, one of the most iconic figures in modern sports, has made history once again — this time in the toy aisle.

Where he sees love, do we just see a superstar basketball player? We might be getting an answer to these (unanswerable) questions as Mattel — the company behind the world-famous Barbie doll ...

Mattel, the makers of Barbie, announced on Wednesday that the Los Angeles Lakers superstar will be the first professional athlete to get his own Ken doll in his likeness. James will become Mattel ...