The survey, conducted across all of Switzerland in April/May 2024 by the Zurich market research company Insight Institute AG on behalf of ST and the RDK, serves to gain a deeper understanding of ...

Switzerland's tourism sector has been in recovery mode in 2022. But unlike other parts of Europe and the U.S., many visitors come here during the colder months, drawn by its winterscapes and ...

Visitors to Switzerland spent CHF19.6 billion ($23.9 billion) last year, a 2.2% rise compared to the previous year, the Federal Statistical Office (FSO) said on Monday.

The number of overnight stays in Switzerland rose 2.6% to a record 42.8 million in 2024, the Federal Statistic Office said, with a 14% rise in stays from U.S. travellers.

Switzerland is a major corporate travel hub for global finance and pharmaceutical companies. About 20% of overnight stays are business travelers, according to Switzerland Tourism.

Meeting the challenges of the 21st-century tourism and hospitality industry requires constant innovation, a commitment to quality, a sustainable approach, and the ability to offer unique experiences.

Regenerative tourism is often considered a post-pandemic “build back better” concept so this is in keeping with how it can market itself. Challenges with Regenerative Tourism ...

"2023 is going to be the return of the Asian markets, Americans and Europeans have already returned in 2022," said Martin Nydegger, director of Switzerland Tourism.

On Switzerland’s tourism website, you’ve outlined some of your favorite hiking trails. Tell us about a few of those and also where you like to cycle.