Unlike Tesla and Lucid, which launched with high-priced luxury models, Slate wants to flip the model: start cheap, scale up. At its core, the Slate Truck is a utilitarian, two-seat electric pickup designed for simplicity and affordability.

Michigan-based startup Slate Auto introduced a new $25,000 EV pickup that could shake up the industry in a big way.

In one of the strangest launches we’ve seen in a while, Slate Auto, the reportedly Jeff Bezos-backed electric vehicle startup, unveiled its first EV, the Slate Truck. Notably, the vehicle is capable of a claimed 150 miles (241 km) of range at a starting price of less than $20,000, assuming federal clean vehicle tax credits continue to exist.