For over 140 years, Lyle’s Golden Syrup — a staple item in any British baker’s pantry — has featured a rather curious logo on its tin: a lion’s carcass surrounded by bees. But now, for ...

A company’s name and logo can play a huge part in its success, while the simplicity, versatility, and agility of its brand can have an enormous impact on its lifespan. Creating a killer logo ...

Midlands-based independent brand consultant Rebecca Battman agrees that no matter how good a logo's design is, it will only be successful if the company itself is trusted.