Tiffany said the men’s rings are “paving the way for new traditions to celebrate our unique love stories.” Tiffany & Co. announced the debut of its first-ever men’s engagement ring.

In fact, Tiffany's engagement rings alone account for 26% of the company’s total revenue, according to WSJ Magazine. Earlier this year, the company was acquired by LVMH for $15.8 billion.

Tiffany has sold money clips, cuff links, rings other traditional jewelry for men. Now it's seeking to put a more modern spin on what it offers men.

LVMH first said it has reached an agreement for a merger with Tiffany and Co in November 2019. The initial talks of merger transaction held an equity value of approximately US$16.2 billion.

The new men's collection includes nearly 100 designs ranging in price from about $200 to $15,000 for jewelry, and up to $75,000 and beyond for other items.

Tiffany & Co.'s shiny trinkets will soon be for gentlemen, too. Since 1837, the New York jewelry company (NYSE: TIF) welcomed men who were eager to buy gifts for their sweethearts into their stores.

Historically, Tiffany's has offered classic men's accessories like money clips, cuff links, rings and conservative jewellery.

The new men's collection includes nearly 100 designs ranging in price from about $200 to $15,000 for jewelry, and up to $75,000 and beyond for other items.