Explore the challenges faced by TikTok’s US ad business amid uncertainty and a significant drop in CPM for advertisers.

I jumped on the Tik Tok bandwagon pretty late, not gonna lie. For the longest time, I thought it was just teenagers doing dance moves. Boy, was I wrong! When I finally created a business account for ...

Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the journal Marketing Science ...

TikTok advertisers can receive up to US$100 in ad credits. YouBiz, a corporate card and spend management platform, has ...

Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes through.

TikTok could have one or a few new owners, be banned again, or simply receive another reprieve to continue operating in the ...