‘A Top Priority’: Tim Cook’s Obsession ... By refining the design and lowering the cost, Apple could make mixed reality more accessible. Meanwhile, Cook’s vision for AR glasses hints ...

In a recent dialogue with U.S. Commerce Secretary Howard Lutnick, Apple Inc. (NASDAQ: AAPL) CEO Tim Cook discussed the ...

Nevertheless, the Apple CEO continues to pursue his goal: real AR devices in the form of glasses. "Real" AR glasses are the plan to beat Meta or Google. "Tim is ... idea remains Cook's top ...