Apple CEO Tim Cook should be using ... Apple executives and Cook himself reportedly spoke about the company's four-word philosophy: "Not first, but best." “We’re perfectly fine with not ...

But have you ever wondered what's next for the ... the role of our trusty smartphones. Now, Apple CEO, Tim Cook, in an inverview with Wired has shared interesting insights about the same.

home theater, smartphones ... “Today Apple is reporting our best quarter ever, with revenue of $124.3 billion, up four percent from a year ago,” CEO Tim Cook said in a press release.