After two years, the home of HBO is putting its most valuable brand back in the name of its streaming service.

Game of Thrones universe fans will have to wait a bit longer for the next series in HBO’s fantasy franchise. During Warner ...

Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's ...

Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a ...

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will ...

Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse ...