Imagine snow-capped mountains but printed on a headscarf that you can wear. Switzerland Tourism’s latest campaign saw it ...

U.S. News Insider Tip: Visit the Pradaschier toboggan run in Churwalden at the Lenzerheide Arosa recreation area near the ...

An in tray of Olympic challenges spanning political, social, sporting and operational issues awaits the next International ...

While countries around the globe battle overtourism, Switzerland is focused on trying to attract more affluent holidaymakers.

Markus Berger of Switzerland Tourism says the strategy is not to focus solely on high-end guests, but to take a hard-headed look at the figures. Stays at Swiss five-star hotels make up around 8% ...

This article unveils the top places to visit in Switzerland, where each destination is adorned with breathtaking landscapes and rich culture.

Or head to Zürich West for creative spaces and contemporary art shows. Before Switzerland Tourism and Hotellerie Suisse award the Boutique & Design Hotels and Lodgings stamp of approval, they ask ...

"The Eras Tour has brought so many firsts with it… for example, I'd never been to Switzerland before," the pop star wrote on Instagram after wrapping her two shows Noam Galai/TAS24/Getty Taylor ...

Switzerland is known around the world for its chocolate, cheese, charming towns and scenic landscapes. Everywhere you turn, you're treated to a little bit of history and a little bit of nature's ...

Whether seeking adventure or relaxation, Lake Brienz is a must-visit destination in Switzerland ... Bernese Oberland, Swiss tourism. Oscars 2025: Complete List of Winners The city with the ...