This year’s the 50th anniversary of Hello Kitty, and this plush keychain, featuring Ms. Kitty as she looked in 1974, is my favorite piece of celebratory merch so far.

The Hello Kitty's Yu-Gi-Oh! collaboration follows its new McDonald's Collector's Cup collaboration with Peanuts released this month, which joined five other franchises to get limited-edition releases.

Hello Kitty is officially coming together with the Teenage Mutant Ninja Turtles in a McDonald's fast food Happy Meal toy collab that is adorable.

The next McDonald's Happy Meal collaboration comes to the U.S. in August, pairing Hello Kitty with the Teenage Mutant Ninja Turtles. See the 12 toys.

The limited edition collab Yu-Gi-Oh x Hello Kitty & Friends is finally here,” Guillaume Huin, the senior marketing director at McDonald’s, shared today as the Happy Meal went live.

McDonald's latest Happy Meal —a Hello Kitty and Yu-Gi-Oh! crossover—is now available. Here's what to know, including how to buy the toys separately.