The latest rumor to be kicked out last week was from the Daily Mail, which had this headline: “Crisis that’s driven Taylor Swift into hiding takes dark turn: ‘Desperate’ Travis Kelce is struggling to help... but there’s a crushing private battle she’ll never walk away from”

Taylor Swift and Kansas City Chiefs tight end Travis Kelce have formed perhaps the most high-profile power couple on the entire planet, but they have not made many public appearances together over the past several weeks. And one PR expert thinks that's a "smart move."

I f you had told my younger self that one day I'd not only become a Taylor Swift fan but also write a book about her, I would have laughed. In 2006, when Swift released her debut