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Jeans brand True Religion acquired by PE firm, American Eagle-linked investment groupTrue Religion has new owners after the jeans company made a comeback in the aftermath of two bankruptcy filings. The Y2K-era jeans brand, now an urban staple and popular in the hip hop community ...
The Wall Street Journal on MSN14d
The Hottest Denim Brand of the ’00s Turns to Hip-Hop for Its ResurrectionTrue Religion’s distinctive, $400 jeans were everywhere in 2005: in paparazzi shots of early reality stars Paris Hilton and Jessica Simpson, lyrics of “My Humps” by the Black Eyed Peas, the windows of ...
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True Religion Taps Anitta to Lead ‘Own Your True' CampaignThe Y2K brand landed back in the spotlight this winter after Oscar nominee Timothée Chalamet was seen several times wearing True Religion jeans and jackets. "We felt the time was right to ignite ...
The brand’s signature jeans sport distinctive seams (with extra long stitches and thick, contrasting thread) and back pockets adorned with a U shape patterned after the smile of the brand’s ...
Amazon Flare jeans are having a revival — just take it from Cindy Crawford, who recently sported a pair on a date night in Los Angeles. These Joe’s jeans are “incredibly flattering” and ...
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