The platform’s non-gaming channels have gained attention from brands seeking to reach these valuable customers. Lighting retailer Lamps Plus last year sponsored livestreams from Katie Ruvalcaba, one ...

Prime Gaming is Amazon’s revamp of Twitch Prime, and it rewards gamers with tons of free content every single month. Just for ...

Since 2020, Benefit Cosmetics has also partnered with gamers on Facebook’s and YouTube’s gaming platforms to extend its reach beyond Twitch to mainstream social channels.

Gaming fans who don’t live near the live events can participate by watching the livestream on Twitch, Amazon’s video streaming platform for gamers. For Activision, the Hollister promotion is a chance ...

Creators streamed 17.1 million hours of content on Facebook Gaming, while only 8.4 million hours were streamed on YouTube Gaming (Twitch sits at 222.9 million hours streamed).