In describing VSCO girls, Nicole Adolphe, the head of style, womenswear, for fashion e-tailer the Iconic, explains how it's both a trend and a meme: "It’s a cute and beachy look.

They don't come with VSCO cred, though — or, more importantly, handles. So if you're in the market for a new water bottle, the Hydro Flask is a high-quality, easy-to-use, and frankly very cute ...