Besides, the shortcomings of Victoria’s Secret in product design and innovation, deviation in market positioning, and singularity in marketing strategies are also challenges it faces,” An said.

Levi's names Chris Callieri as chief supply chain officer while Robin Gendron joins Skims as inaugural EMEA president to lead ...

More recently, Victoria’s Secret has been shifting its marketing, and it’s paying off, say analysts. In 2019, the company ended its Angels fashion show after falling ratings and criticism of ...

Dive Brief: As Victoria’s Secret refreshes its marketing strategy, the company on Friday announced a pilot for a new loyalty program, dubbed “The VS & Pink Collective.” The program will offer rewards, ...

Other marketers looking to rebrand may want to take a page from Victoria’s Secret’s new playbook. Below, some lessons. 1. Change is possible As the culture evolves, brands can evolve too.

Victoria’s Secret is thriving using a marketing strategy that seems more “Mad Men” era than from the age of Twitter. While other big brand retailers try to hone their social-media skills ...

Victoria's Secret, a leading US-based lingerie retailer that has been facing business as well as branding challenges in recent years, is strengthening its marketing efforts in China, betting on ...