Qualitative research uncovers the “why” Using methods like interviews, focus groups and ethnography, qualitative research seeks to answer the “why” and “how” behind people’s experiences and behavior.

Learn how to select the best research methodology for your PhD, including qualitative, quantitative, and mixed methods. Covers data collection, analysis, and ethical considerations.

This workshop provides an overview of types of qualitative designs: in-depth interviews, focus groups, content analysis, observation, sampling strategies, participant recruitment, constructing an ...

Designed to provide campus graduate students with focused training, guidance, and peer community contributing to successful qualitative research outcomes. These sessions will emphasize unique ...

A critical issue for qualitative researchers, particularly in clinical research, is a lack of guidance to evaluate and produce methodologically rigorous qualitative publications. In the 1980s, Lincoln ...

Hootology, a market research platform marrying trusted research principles with modern technology, today announced a $1.1 million pre-seed round and the laun ...

Pew Research Center often collects data through nationally representative surveys, and we use focus groups to supplement those findings in interesting ways and inform the questionnaire design process ...