Under Armour has kept WNBA star Kelsey Plum in eye-catching player edition (PE) shoes throughout the season, and now, the brand is giving her fans a chance to buy another one of her exclusive looks.

Moolah Kicks, a woman-led company, broke into the market in 2021 by offering performance basketball shoes solely for women. And Under Armour debuted its Breakthru franchise in 2020, sneakers that ...

While women-specific running shoes have been a firm fixture with ... Hot on Adidas’ heels, Under Armour has also entered the women-specific running shoe market for the first time this June ...