Leading up to their centenary (the airline turned 100 in 2019) British Airways has been publicizing the big changes they had planned for World Traveller Plus, including comfier seats, better ...

World Traveller Plus passengers onboard the British flag carrier’s A380s can enjoy wider seats and enhanced legroom in the cozy 55-seat cabin.

In 2000, British Airways mimicked the idea with its World Traveller Plus product. "It's for Mr and Mrs Trip-of-a-lifetime, really," says Hadyn Wrath, founder of the long-haul specialist Travel Nation.