Nearly four years and more than a million followers later, Darnell has become the face of “Rush Tok,” the nickname for the ...

Sorority rush at universities across the country has generated national attention in recent years thanks to a genre of social media accounts known as RushTok. The University of Alabama has been a hot ...

The University of Alabama’s sorority recruitment, known as Bama Rush, has long been a viral sensation, captivating milli ...

College sorority membership fees reach over $5,000 per semester at top universities while recruitment coaching and luxury ...

Move over college football: there’s another Southern tradition making headlines, stealing screens and racking up millions of ...

Kylan Darnell, who is an American beauty pageant winner and internet personality, and her mom explain why her sister Izzy ...

Citing a need to protect prospects from harassment, many sororities have issued a de facto ban against talking to the press ...

Kylan Darnell, a senior at the University of Alabama, has earned a reported $1 million during her four years in college, ...

Thousands of UA students found out which sorority they would be joining during Bid Day, the culmination of sorority ...

Between the rules, the heat and the dancing, I know I wouldn’t last the week A few years ago, I went through sorority ...

Bill Brandis and Bill Alverson are the rush coaches featured in Lifetime's new show 'A Sorority Mom’s Guide to Rush!' ...

Following Bama Rush, Kylan Darnell's younger sister Izzy posted about Bid Day on TK. Speaking with PEOPLE earlier in the week, Kylan revealed the advice she gave her sister about the recruitment ...