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Starbucks CEO Brian Niccol just put a positive spin on lagging sales. His pep talk may explain why the stock is up
In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.
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How Brian Niccol Plans to ‘Build a Better Starbucks,’ Starting with a $500M Investment
CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...
Starbucks CEO Brian Niccol says price changes are a last resort in coffee chain turnaround
CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...
Starbucks CEO Brian Niccol: We want to build back a better Starbucks
Starbucks CEO Brian Niccol joins CNBC's 'Squawk on the Street' to discuss the company's recent quarter, details on its ...
Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?
The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...
Starbucks Closing Up to 90 Locations Amid Major Change, CEO Brian Niccol Announces
Just a few weeks ago, Starbucks announced a significant overhaul is coming to over 1,000 of its stores by the end of the year ...
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Starbucks Sparks 1,000% Rise In Retail Chatter As CEO Niccol Touts Store Makeover And Brand Reset
Starbucks (SBUX) stock witnessed over a 1,000% jump in retail user message count on Stocktwits over the last 24 hours after ...
Starbucks shares rise as CEO Niccol's turnaround efforts gain traction
(Reuters) -Starbucks shares rose about 3% in early trading on Wednesday as the coffee chain's strong quarterly sales signaled ...
Starbucks same-store sales fall again, but CEO Niccol says turnaround is ahead of schedule
Shares of Starbucks have risen more than 1% this year. The company has a market cap of about $106 billion. Starbucks is ...
Starbucks Stock Climbs as CEO Niccol Says 'Back to Starbucks' Plan Is Ahead of Schedule
Starbucks shares climbed in extended trading Tuesday, as CEO Brian Niccol said the company is "ahead of schedule" on its ...
Starbucks Earnings: Why Turnaround CEO Brian Niccol Needs Investors to Stay Patient
This is an online version of Spencer's Markets A.M. newsletter. Get investing insights in your inbox each weekday by signing ...
Starbucks Corporation (SBUX): Don’t Worry About Luckin Coffee, Says Jim Cramer
Starbucks Corporation (NASDAQ:SBUX) is one of Cramer’s favorite stocks, primarily due to the firm’s CEO, Brian Niccol.