byron donalds cracker barrel

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Cracker Barrel, logo and MAGA

Axios on MSN · 2d

MAGA erupts over Cracker Barrel logo change, and stock plunges

The new logo jettisons an illustration of a mostly silhouetted man in overalls leaning on the eponymous barrel.

EURweb on MSN · 7h

Cracker Barrel Logo Change Fuels MAGA Outrage and $94 Million Stock Loss | WATCH

Following the logo reveal and backlash, Cracker Barrel stock dropped 7.2% on August 21, 2025. This amounted to a $94 million loss in market value before partially rebounding later that day. Analysts cautioned that both the controversy and the high $700 million rebrand cost contributed to investor uncertainty, not just political outrage.

USA Today · 1d

Cracker Barrel CEO says new logo and rebrand are 'for today and for tomorrow,' but backlash suggests otherwise

Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." Why some are not happy about it.

Cracker Barrel, Brand Betrayal

Fox Business on MSN · 1d

Cracker Barrel joins Bud Light, Target in branding backfires

Cracker Barrel joins Target, Bud Light and other companies facing public outcry over corporate decisions as its new logo change triggers investor unease.

Forbes · 1d

Cracker Barrel Outrage Reveals Psychology Of Brand Betrayal

When Cracker Barrel erased its folksy figure, it triggered more than aesthetic complaints. Experts explain the psychological ‘trust contrasts’ that make logos emotional.

CNBC on MSN · 1d

Cracker Barrel faces social media pushback on new logo, brand refresh

Shares of Cracker Barrel dropped roughly 7% on Thursday after the restaurant unveiled its new logo earlier this week as part of a larger brand refresh.

Daily Voice Fairfax County, VA on MSN14h

Cracker Barrel Makeover Blasted As 'Woke' By Conservatives, Petitions Call For Boycott

Cracker Barrel's push to modernize has sparked fierce criticism, as the restaurant chain is the latest brand to be labeled ...

The Root on MSN1d

Black Internet Responds to MAGA Losing Their Right Minds Over Cracker Barrel Rebrand

Change is never easy, and it has definitely come at a cost for restaurant and gift store chain Cracker Barrel. On Aug. 20, ...

1don MSN

Conservative Reporter Calls Out MAGA’s Overuse Of 1 Word: ‘Losing Its Meaning’

Caroline Downey, a columnist for the conservative National Review, said Thursday that conservatives themselves are to blame ...

Naples Daily News on MSN1d

'Make Cracker Barrel Great Again': Byron Donalds calls Cracker Barrel rebrand 'woke'

The new logo — which is its fifth — retains Cracker Barrel’s signature gold and brown tones, "is now rooted even more closely ...

Mediaite on MSN2d

House Republican Reminisces About How He ‘Gave My Life To Christ’ in Cracker Barrel Parking Lot

Rep. Byron Donalds (R-FL) reminisced about how he gave his "life to Christ" in a Cracker Barrel parking lot during a rant ...

1don MSN

Cracker Barrel’s New Logo Has Right-Wingers Posting About Sydney Sweeney, Finding Jesus

To MAGA, the allure of Cracker Barrel was not its boomer nostalgia, but the enticing gaze of “Uncle Herschel” over the ...

11hon MSN

MSNBC Host Skewers Right-Wing 'Snowflakes' Distressed By Cracker Barrel Logo

GOP Rep. Byron Donalds (Fla.) called it a “ woke rebrand .” Donald Trump Jr. shared a post from the “Woke War Room” account ...

Fox Business on MSN1d

Cracker Barrel Old Country Store is 'staple of America,' Rep. Byron Donalds says

Cracker Barrel loses almost $100 million in value after new logo release Japan declares ‘serious incident’ after passenger plane lands in Hokkaido with ground crew vehicle still on runway Michelle ...

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