Roger Federer appears alongside Elmo in a new Super Bowl commercial for the running shoe brand, On, that has them debating which letters are actually on the sneaker.

Elmo is making an appearance with tennis legend Roger Federer for On. And NFL coach Andy Reid steps into his first spot for Skechers, revealing his secret side hustle as a male hand model.

The shoe will launch alongside On’s spring/summer 2025 run collection of apparel. This latest campaign follows On’s Super Bowl commercial that starred Roger Federer alongside Elmo.