The new logo is a plain, black-and-white text design that vertically connects the "G" in Goldman with the "S" in Sachs — a nod to a logo the investment bank used for decades and largely retired ...

For decades, the Goldman Sachs logo has usually appeared in a blue box, designed by in 1970 by Lippincott. The new design escapes that constraint and is being used on a plain white or blue ...

In early August, Goldman Sachs rolled out a fresh look. The Wall Street bank updated its website to reflect a new color palette, replacing its iconic blue-and-white color scheme with more neutrals ...