Four-time NBA champion LeBron James holds his newly released Ken doll, which was made available for purchase on Monday, April ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

Mattel’s first ever Ken doll based on a professional athlete has generated a frenzy of interest both in stores and online ...

The movie’s underlying message was that anyone is a Barbie—or a Ken. And LeBron James solidified that sentiment this week.

For decades, Mattel has released dozens of Barbie styles, each with unique looks that have evolved over the years since the ...

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

LeBron James continues to redefine what it means to be a cultural icon—this time, not with a slam dunk, but with a doll. The ...

Mattel called James the first “Kenbassador” and said more would be announced ahead of the Ken doll’s 65th anniversary in 2026 ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

Coming to toy shelves soon: LeBron James in the form of his own Ken doll. James, the NBA's all-time leading scorer and 21-time All-Star, through his LeBron James Family Foundation, has partnered with ...

AKRON, Ohio — Mattel has announced that Barbie is releasing the first Ken doll of a professional athlete, which will be in the likeness of Akron native and NBA star LeBron James “to recognize ...