Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the ...

Reynolds launched Maximum Effort with his business partner, George Dewey, in 2018. The company makes ads, movies, and shows, often with an irreverent bent.

Maximum Effort enlists Gwyneth Paltrow to reframe major public relations crisis with humor and star power. By Andrea-Rose Oates • Published July 28, 2025 • Updated on July 28, 2025 at 2:20 pm ...

Maximum Effort was founded in 2018 by Reynolds, 48, and George Dewey. The company makes “movies, shows, ads, investments and cocktails for the personal amusement of Hollywood star Ryan Reynolds ...

Reynolds launched Maximum Effort with his business partner, George Dewey, in 2018. The company makes ads, movies, and shows, often with an irreverent bent.