Big NIL Value Attached to Texas Tech's 2027 5-Star Commit originally appeared on Athlon Sports.

Morris’ departure illustrates the challenge Steve Keasler and UNT face as the first year of the revenue-share era in college ...

Every program across the state has a different interpretation of what data is subject to open records laws and how that data ...

Texas Tech's financial commitment to softball is significant, but the first-year coach also credits transparency for a trip ...

Elite 2027 quarterback recruit Kavian Bryant can pick any school in the country, and he has offers from most of them. His offer list includes Michigan, Texas A& ...

Ahead of Arch Manning’s first season as Texas’ full-time starting quarterback, speculation has swirled about whether the ...

For over a decade, Alabama was college football's undisputed top program. Has Texas taken 'Bama's place? The Athletic says UT ...

Following Texas' decision to allow for NIL deals with high schoolers, the only states that don’t allow high school athletes to engage in NIL deals are Hawaii, Indiana, Michigan, Montana, North ...

Tech hasn't won an outright conference championship since 1955 but will head into the 2025 season with a Big 12-title-or-bust ...

Texas Tech's Matthew Young (33) raises his arms while running onto the field before an NCAA college football game against West Virginia, Saturday, Oct. 22, 2022, in Lubbock, Texas.

Texas coach Steve Sarkisian broke down the changing tide of recruiting while addressing Texas high school coaches in San ...