"The twenty-five-dollar fine he received was worth every penny" - When Red Auerbach backed Bill Russell for knocking out Ray ...

"If he wants it, the job is his" - Red Auerbach admitted Bob Cousy was offered the Celtics job before Bill Russell made ...

Red knew this, so he made Cooz the focal point of his team. Bob delivered as he was a six-time NBA champion, a regular season MVP in 1957, and an eight-time assists leader from 1953 to 1960.

While Auerbach admired Bird for his uncompromising ability to motivate himself, "Larry Legend" once revealed that it was Red who had always been his greatest source of motivation.

Red Auerbach, the Hall of Fame coach who led the Boston Celtics to nine NBA championships in the 1950s and 1960s, died Saturday. He was 89. Auerbach won 938 games with the Celtics and was the ...

With Red's guidance and knowledge, the Celtics continued to win. In 1968 and 1969, the Celtics added two more titles. After a down period in the early 1970s, Auerbach restructured the team, adding ...

I believe Red Auerbach is like the "Sun" of basketball. He revolutionized the game. He gave a definition to the word "Dynasty." He made people want to watch and follow the NBA.

Red Auerbach Recalled by John Feinstein Basketball legend Red Auerbach has died. He was 89. Auerbach coached the Boston Celtics to nine NBA titles, creating one of the greatest dynasties in sports.

Red Auerbach's coaching philosophy was simple: Only one statistic mattered. At the end of the game, he wanted the number next to his team to be greater than that next to his opponent.

In reality, Arnold “Red” Auerbach was a competitive over-achiever. The son of immigrants who expected no more out of life than the opportunity to be a hard-working school teacher and coach.

Red Auerbach Dies at 89 Red Auerbach, who built the Boston Celtics into one of the greatest dynasties in sports, presiding over 16 National Basketball Association championship teams as a coach, ...

Red Auerbach in March 1987. Auerbach, who coached the Boston Celtics to nine championships in the 1950s and 1960s, died Saturday, Oct. 28, 2006. He was 89.