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Cracker Barrel Unveils a New Logo

Cracker Barrel shares plummet after pushback on new logo, brand refresh

Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo earlier this week as part of a larger brand refresh.

Washington Examiner on MSN · 2d

Cracker Barrel faces backlash over modernized logo despite CEO’s spin

A press release from the chain states its new logo is “rooted even more closely” to its iconic barrel shape and name.

Axios on MSN · 2d

MAGA erupts over Cracker Barrel logo change, and stock plunges

The new logo jettisons an illustration of a mostly silhouetted man in overalls leaning on the eponymous barrel.

19mon MSN

Cracker Barrel board member under fire for DEI background after restaurant ditches traditional logo

Gilbert Davila, a Cracker Barrel board member and former Disney diversity executive, faces heat after the restaurant chain ...

11hon MSN

Conservative activist slams Cracker Barrel; company left reeling after logo redesign

Conservative activist Robby Starbuck released a scathing critique of Cracker Barrel as the company faces backlash after ...

23h

Activist Robby Starbuck posts brutal takedown of Cracker Barrel

Starbuck argues that Cracker Barrel's logo change is emblematic of the company's years-long shift to the left. (Credit: ...

2d

Cracker Barrel

Retail restaurant chain that boasts a Southern theme, where patrons can enjoy homestyle food in an old country store atmosphere.

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