EOG CEO Christian Schneidermeier on the role of trade shows in the sports business and why they are essential for growth and innovation.

Studies show: The sports market is growing - yoga + USD 21 billion (Technavio), running USD 70 billion (Research and Markets) - despite declining activity (McKinsey/WFSGI) and rising textile ...

New sponsorship strategies in professional sport: How brands build trust and loyalty with customers through credible partnerships with athletes.

The sports industry is diverse. It has to meet many expectations. But what if real innovation lies not in better and better equipment, but in giving more people access to sport? This is exactly what ...

Read our detailed 32Red review to learn what sports betting markets, odds, bonuses, and other incentives this gambling site offers British players.

Digitalization in the sports industry Digitalization is also unstoppable in the sports industry. Large manufacturers such as Adidas and Nike have been offering their own stores via app for a long time ...

We took a look around Shops 1st Try in Austria and show you 5 snowboard gamechanger.

OutDoor by ISPO from June 12 to 14 will finally bring the outdoor industry together again in person. Exhibition Director Lena Haushofer and numerous exhibitors left no doubt at the Munich Sport & ...

Read about how four major global brands, representing six verticals of footwear, cycling, lifestyle, surf, skate and snowboarding, are all expanding their use of the Elastic wholesale eCommerce ...

The Paris 2024 Paralympics will benefit significantly from the marketing of the Olympic Games, but will even have one more major sponsor. All information on sponsors, partners and donors ...

About the industry's strong sense of community and its enormous power for change – for more sustainability, women in the spotlight, mental health awareness and many other topics. Adidas Runners, ...

Healthy nutrition is important, which is why more and more athletes are turning to plant-based alternatives. ISPO.com presents fifteen vegan athletes and their stories. Veganism without nutrient ...