There's a new American automaker on the block, and it's taking aim at a sorely neglected segment of the electric car market. EV startup Slate emerged today, debuting the new Slate Truck targeting an extremely affordable $25,

The modestly priced EV pickup goes 150 miles on a charge and is infinitely customizable. Deliveries start next year.

Slate Auto, an electric vehicle startup backed by Amazon CEO Jeff Bezos, unveiled its inaugural truck the company says starts at a price of $20,000 for the most bare-bones version, a lower price than competitors including Elon Musk’s Tesla vehicles.