The Southwest Airlines loyalty program, launched in 1996, has undergone a major overhaul to its earnings structure, affecting ...

Southwest Airlines passengers will earn fewer loyalty points on flights they take, thanks to a new change that was quietly ...

Southwest Airlines is making major changes to its baggage policy, marking a departure from its long-standing tradition of ...

Southwest Airlines has modified the earning levels of points on several fare classes. The discount carrier will increase ...

With the Southwest Performance Business' 9,000 anniversary bonus points, Wi-Fi credits and superior priority boarding passes, ...

Now, Southwest Airlines is violating the $5 Chicken Rule. No, Southwest has never sold rotisserie chickens, but it has had quite a few identity-defining, loss-leading, customer-loving quirks through ...

Southwest Airlines has updated its Rapid Rewards loyalty points system, effective March 4, 2025, with pricier fares earning ...

Southwest Airlines is ending its free checked bags policy for many passengers. Some experts think customer loyalty could ...

The carrier has not yet revealed what the cost will be of checking a bag. Southwest competitors Delta, United and American ...

Southwest Airlines has been known as one of the friendliest companies in the friendly skies for as long as the airline ...

Southwest Airlines will no longer allow bags to fly free. The airline announced Tuesday it will begin charging some customers ...

Southwest Airlines' latest social post to try and deflect from backlash over ending its free checked bag policy has created ...