Cup-writing, serving beverages in ceramic mugs for dine-in customers and bringing back the condiment bar are all part of Starbucks’ new CEO Brian Niccol’s plans to get the chain’s 40,000 ...

Brian Niccol can't get enough of Starbucks' ceramic mugs. Since the CEO moved from Chipotle for the top job in September, he's focused on making Starbucks a more inviting place for customers to ...

Starbucks is traditionally known for its green siren logo. Now, the corporation will also be known as the first United States coffee chain to allow customers to use their own personalized cups when ...

Starbucks is out to change the perception of itself and a world accustomed to grab-and-go culture. How? Ceramic mugs, handwritten notes and condiment bars. Company CEO Brian Niccol talked about the ...

Starbucks announced on Sunday that it will begin serving beverages in ceramic mugs and glassware for customers who choose to enjoy their coffee in the café. The store will also offer free refills ...

Starbucks has also added back condiment stations with milk and sugar and free refills served in ceramic mugs for customers who order their coffee to stay. “There’s a lot of just simple things ...

Image: winhorse (Getty Images) The Starbucks ceramic mug hype is real – so much so, CEO Brian Niccol mentioned it three times during the company’s Jan. 28 earnings call. “We reintroduced ...

Starbucks has also added back condiment stations with milk and sugar and free refills served in ceramic mugs for customers who order their coffee to stay. “There’s a lot of just simple things that go ...