Many of us grew up eating Weetabix. Unlike the “fun” cereals loaded with chocolate and sugar, Weetabix always seemed ...

Weetabix is looking to breathe new life in to its digital offering and has appointed The Real Adventure Unlimited to develop and implement a new strategy and redesign a number of its product websites.

Last night Weetabix said: “We tried to include dried fruit in our big biscuits, as we do with Weetabix Minis, but unfortunately the way in which we double toast them means we’re unable.

Weetabix has unveiled a new campaign for its ‘On the Go’ range of cereal bars, with a media spend of £6m, which aims to target working mums. The campaign was handled by Walker Media, BBH and ...

Obviously, Weetabix is made of wheat, but there’s no wheat flour in the ingredients. Compare that to the classic Digestive, for example, which does include wheat flour, and you’ve got your ...

Weetabix's UK cereal and drinks market share up rose from 15.3 per cent to 16.4 per cent last year Credit: Getty Images A pack of 48 Weetabix costs £4.18 at the moment.

Mindshare UK, part of WPP Media, today announced the renewal of its media agency partnership with Weetabix. The breakfast cereal brand renewed its initial 18 ...

North Wales Live reporter Andrew Nuttall compared Weetabix to supermarket in-house brands sold by the likes of Morrisons, Asda, Tesco, Aldi, Lidl and Marks & Spencer ...

Brits are mad for Weetabix, and between us we buy more than £300million of the cereal every year. But the popular breakfast cereal has spawned a huge number of own-brand alternatives - all at a ...

This has hit Weetabix’s sales. For the three months ending 30 September, Weetabix’s net sales declined 4.3% year on year to $107.6m (£85.7m), while volume sales were down 7.9%. Weetabix has tried to ...

In response, Weetabix said the cereal's GI, when eaten with semi-skimmed milk, was tested independently in 2005 with a result of 47. The British Nutrition Foundation regarded a GI level below 55 ...