The biggest opportunities don’t come from people searching for your name. They come when someone’s searching for a solution—and the algorithm decides to introduce you.

Adam Aleksic talks about his new book 'Algospeak,' which details how algorithms are changing our vocabulary; plus, we check in with Hennessy + Ingalls bookstore.

This guide will help you get the most out of YouTube, understand the platform's algorithm and gain visibility for your best videos.