Using social media as a pharma brand can feel risky due to regulatory constraints - but it can make a big impact when used in ...

The mood among US TikTok users has been an anxious one in the past few weeks as they monitor the progress of the Supreme Court appeal that could determine whether TikTok will be forced to divest its ...

Companies that sell business-to-business (B2B) can often find it challenging to market what they offer in a way that excites and engages. However, over the past few years, many marketers have pushed ...

Content marketing now plays a vital role in any brand’s marketing strategy. Social media and the emergence of creator-driven channels like TikTok have fuelled consumer appetites for content that ...

The 2020 Digital Trends report, published by Econsultancy in association with Adobe, looks at the most significant digital-related trends driving marketing and customer experience strategies, with a ...

This report contains key findings from a survey of 1,173 marketers and, separately, 500 consumers, on influencer marketing. It found that digital natives have come to reject the way that influencer ...

And then there’s the basics that every marketer, ecommerce and digital professional should understand. This glossary aims to break down the expanse of ecommerce terminology out there and is a great ...

Retail return rates are soaring. According to data from Rebound, UK retail returns were 26% higher in November 2022 compared to the same period the year before. Similarly, Salesforce noted a surge in ...

TikTok has had a big impact on fashion retail in the past 12 months, with brands increasingly using the platform to both determine trends and drive sales. If you are of a certain demographic or a ...

This report helps marketers better understand data within the wider scope of digital transformation and how data underpins businesses. It sets out why digital transformation is needed; the role of ...

In just a few short years, influencer marketing has established itself as one of the most prominent digital marketing channels for consumer brands. By one estimate, businesses spent more than $2bn on ...