The contest is a part of Sobeys summer campaign, "So Canadian," which spans a range of social and digital tactics.

Fizzooka started on Fortnight and exploded on Reddit, with a 400% increase in talk about the CPG brand during the campaign.

QSRs, retailers and airlines fuel ad activity across Canada, according to the latest AdEase data for the week of May 26 to ...

The company is also bringing its CTV and Noovo offerings to Crave and partnering with The Trade Desk for seamless access to ...

Canadians' interest in sports was also underscored, as 28 million people tuned in to sports content through Sportsnet's ...

The multiyear global tech partnership aims to enhance the league's fan experience with Sony Hawk-Eye Technology and camera ...

Former co-CEO Troy Reeb has stepped down and John Gossling will take on sole stewardship of the Canadian media company with ...

Get the latest intel on the Canadian media industry. Pick the plan that is right for you. Cancel anytime. * ...

The word “disruption” gets thrown around a lot, and so there’s something quietly radical about evolving in a way that still ...

Plus, the network says it's helping advertisers avoid the risks of "buying blind," where ads may appear in undesirable ...

Contributor David Bray breaks down the ratings in five Canadian markets and finds changes could impact how radio is bought ...

Learn how Koho built a scalable, AI powered framework that has helped set a new benchmark for fintech marketing.