New sponsorship strategies in professional sport: How brands build trust and loyalty with customers through credible partnerships with athletes.

In 100 Tagen öffnet die ISPO 2025 ihre Tore. Als Flagship Event der globalen Sportbranche ist sie Impulsgeber, ...

Vom Trail bis zur City: die Footwear-Trends 2026 setzen auf funktionale Innovationen, nachhaltige Materialien und modische ...

EOG-Chef Christian Schneidermeier über die Rolle von Messen im Sports Business und warum sie für Wachstum und Innovation ...

Studien zeigen: Der Sportmarkt wächst – Yoga +21 Mrd. USD (Technavio), Running 70 Mrd. USD (Research and Markets) – trotz ...

Neue Sponsoring-Strategien im Profisport: Wie Brands durch glaubwürdige Partnerschaften mit Athlet*innen Vertrauen und ...

Erfahre, wie Salomon Sportausrüstung für Athlet:innen mit Behinderung revolutioniert den Sport somit inklusiver macht.

The world's leading players in the ski and snowboard industry come together to jointly develop strategies for greater climate protection.

Winter hiking is one of the most popular outdoor winter activities in recent years. Merrell picks up on this trend with the MTL Thermo Rogue 4 and gives sporty hikers an agile winter hiking boot.

The six-member jury of experts presented 23 products with an ISPO Award. The most important trend themes of the winning products are sustainability and lightness.

🌞💦 So the heat can't get to you! We have put together the most innovative textiles that will keep you cool even on the hottest days of the summer and optimally regulate your body temperature - ...

Neo-ecology is the megatrend - a new understanding of nature moves the sports industry. Are sustainability and function mutually exclusive? An overview.