New sponsorship strategies in professional sport: How brands build trust and loyalty with customers through credible partnerships with athletes.

Toxic substances in outdoor clothing? No thanks! ISPO.com tells you which brands already produce PFC-free and why you should definitely do without the harmful substances.

The six-member jury of experts presented 23 products with an ISPO Award. The most important trend themes of the winning products are sustainability and lightness.

🌞💦 So the heat can't get to you! We have put together the most innovative textiles that will keep you cool even on the hottest days of the summer and optimally regulate your body temperature - ...

Tecnica’s Zero G Tour Pro ski touring boot has undergone significant improvements to enhance both downhill and uphill performance while reducing its weight.

Mammut's Core Protect Rope offers significantly better cut resistance while handling, dynamics and weight remain the same as a standard climbing rope.

With the Torren Jacket, Montane makes a bold statement in terms of performance and the use of eco-friendly materials.

What effect do colours have on us? How will brands use them in 2025? Interview with Louisa Smith, textile and fashion expert - presentation of the In-Colours for Spring/Summer 2025.

Lewis Hamilton, Shaquem Griffin, the U.S. Women's Professional Basketball League are role models for inclusion: from amateurs to millionaire global stars, the sport is making tremendous strides in ...

The sports industry is growing faster than the fashion industry. Discover the most important learnings from the study "The State of Fashion" by BoF and McKinsey and find out why this is the case.

With the MTC-UM 001, Mount to Coast introduces a running shoe that excels in injury prevention and sustainability. The Asian brand utilizes exciting materials.

Forget everything you know about the sports business: At ISPO Munich 2024 from December 3 to 5, visions of the future will become reality. And "Love Every Contact" is not just a slogan - it's an ...