A “UO Hauls” campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping ...

The casual dining chain’s executives have cited marketing as a key factor behind two straight quarters of same-store sales growth of more than 31%.

The Kraft Heinz brand’s iconic vehicles will compete in the Wienie 500, an event that will be streamed online and features a DraftKings integration.

PepsiCo this week finalized a $1.95 billion acquisition of the brand, which has used a “community- and culture-first approach ...

Attention metrics revolutionize DOOH advertising as Captivate's network delivers superior engagement scores above traditional ...

Along with bringing back the name HBO Max, WBD laid out new ways for brands to buy ads across its portfolio and integrate ...

A star-studded Brandcast unveiled a deeper NFL partnership, new sponsorship offerings and contextually relevant ads powered ...

Executives detailed the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in the U.S.

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...

Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform's vision for travel ...

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at its ...