Greg Lyons, who left the beverage giant late last month, will join the sandwich chain on the tail of a recent creative agency ...

At Google Cloud’s Next ‘25 conference, the tech giant will lay out innovations that speak to how brands and agencies can use ...

The sponsorship supports “Bring the Juice,” which serves as the culmination of several years of brand transformation work.

Hot Seats” utilizes IRL activations, including a digital billboard truck and Reddit clues, to engage with consumers as they ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate ...

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...

Culture has become a central part of brand strategy for companies like Diageo even as definitions remain fuzzy, executives ...

The brand's first character-driven campaign looks to appeal to people dealing with hectic work environments and return-to-office policies.

Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...