While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the ...

With the demo accreditation in hand, Comscore measurement chief Frank Friedman says it's now going for the "hot sauce" -- ...

The first major campaign from CMO Marisa Thalberg breaks a cardinal rule of advertising, hoping to startle skeptical ...

Ross Intelligence can immediately seek appellate review of a ruling that it infringed copyright by training its legal ...

The macro backdrop for advertising broadly and for brand advertising specifically has deteriorated in the past few weeks, the ...

Founded in 2019, the American Journalism Project has raised more than $225 million for nonprofit news outlets. Thornton ...

Creating a video with an AI-generated person using your product and presenting them as a real human is likely not acceptable ...

Microsoft launched Copilot Search in Bing on Friday to offer AI-powered summaries with links to sources and conversational ...

The Unilever-owned brand is using sports to find softer ways to sell men on feeling -- and smelling -- more confident.

While it's not exactly the kind of crash Wall Street's financial markets have been experiencing recently, the U.S. ad market ...

Google claims it has developed ways through artificial intelligence to fight online fake reviews, identify fraudsters, and ...

Women's health jumped to second place, with the category's $866 million in venture funding led by $200 million for tracking ...