How was your week? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents ...

Ad buys are a lot like lunch. There ain't no free ones. Or in the case of the burgeoning CTV ad marketplace, there are no ...

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Freshpet, TurboTax, Geico, Dick's and Buffalo Wild Wings scored from 34% to 20% above norm. Factoring in overall national TV ...

While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the ...

In "I Was Honey Boo Boo," coming next month to Lifetime, grown-up Alana Thompson narrates the story of her childhood as Honey ...

BeReal is officially launching ads in the U.S., following through with goals previously set by its new owner at a time when ...

In the U.S., advertisers now have access to over 35 demand-side platforms for Disney platforms. With live program "biddable" ...

With the demo accreditation in hand, Comscore measurement chief Frank Friedman says it's now going for the "hot sauce" -- ...

Ross Intelligence can immediately seek appellate review of a ruling that it infringed copyright by training its legal ...

More consumers will have the chance to enjoy a fine dining experience in the all-electric Cadillac at some of the buzziest ...

Snapchat is inviting brands to sponsor its "Snap School" events - interactive workshops designed to train creators through a variety of methods directly tied to the platform.