Land Rover brand Defender has extended its agreement with World Rugby as a top-tier sponsor of the 2025 Women’s Rugby World ...

Spanish LaLiga outfit Athletic Club has signed a first-of-its-kind, one-match deal with streaming service Max to showcase the ...

Elevate Sports Ventures, the sports and entertainment consulting firm, has begun working with Nascar to develop the stock-car ...

Lega Basket will begin a process to sell its domestic media rights on May 5, SportBusiness understands, with very little ...

The Australian Olympic Committee (AOC) has called time on its long-running sponsorship sales agreement with the Sportfive ...

Relevent Sports Group has settled its lawsuit with the US Soccer Federation (USSF), clearing the final obstacle to the future ...

Vinai Venkatesham, the former chief executive of Arsenal, has taken up a new role as chief executive of the club’s North ...

Streaming platform Migu has secured broadcast rights in China to the Fifa Club World Cup in a direct deal spanning two ...

A report from the Cour des Comptes, France’s supreme audit institution, has painted a scathing picture of the organisation of ...

An investment group privately led by Endeavor co-founder Ari Emanuel has successfully outbid CVC Capital Partners for the ...

Coca-Cola-owned juice brand Minute Maid has become the ‘Official Juice Partner’ of World Wrestling Entertainment (WWE), ...

The long search by the German Football League (DFL) for an external financial backer could end with Adidas making a €100m ...