Starbucks Chief Executive Officer Brian Niccol is delivering a tough-love message to corporate workers: Step it up, get back in the office and take responsibility for improving the company’s performance.

Starbucks CEO Brian Niccol is urging employees to take more accountability and return to the office in the wake of major layoffs, according to the Wall Street Journal. The executive said the company isn’t effective in how product gets to stores,

As Starbucks tries to revive its faltering business in China, analysts say strategic partnerships and returning to its roots as a place where customers come for a coffee "experience" offer the best bet to beat intense competition and deflationary woes.

But now Niccol and Smith are tasked with returning to its former glory. Niccol’s “Back to Starbucks” is a plan to counter falling sales and improve customer experiences. “Cathy brings incredible knowledge and extensive experience in retail,

It pays to be patient. One barista at the coffee chain recently took to Reddit to share a one-star review she received after an interaction that she expected to end with a free drink for the customer.

Starbucks named a new chief financial officer on Tuesday as part of a larger turnaround strategy.

Montgomery's RJ Development is working with Starbucks to develop the three new sites, two in Tuscaloosa and one in Northport.

If you missed out on the Cinderella 75th Anniversary Starbucks Tumbler, you might like this green sparkle sipper even more. Shop it now!

High winds ripped an awning off a Starbucks in Wilkesboro. A WXII 12 News viewer sent us this photo of the Starbucks earlier Wednesday morning. WXII 12 News meteorologists said winds up to 33 miles per hour moved through Wilkesboro earlier this morning.